Aspirations for Brands™
We are now collaborating with brands and organizations interested in raising the visibility of their mission driven marketing activities with today’s digitally connected and socially savvy consumers.
Our new Aspirations for Brands™ program provides a unique platform for marketers to communicate ongoing activity and progress against corporate shared values (CSV) and corporate social responsibility (CSR) goals within highly relevant, contextual environments. There are currently five content publishing/native advertising tools available through Aspirations for Brands™:
* Promoted Viral Stories
* Brand Pages
* Promoted Items
* Promoted Topics
* Promoted News Ticker
Promoted Viral Stories
Too much of what is shared today lacks real depth or context. ASPIREist Viral Stories™ identifies select stories as they are going viral- and challenges the ASPIREist community to view, comment and engage around these important trending ideas and stories. The stories lead into curated topic pages that go deeper. We encourage smarter sharing for those users interested in furthering- not just forwarding- the conversation. Promoted Viral Stories allow brands to participate and ride along with these elevated conversations via paid social seeding activities.
An open canvas for brands to create a powerful statement of corporate values by curating impactful videos, articles, blogs and social media postings (including Facebook, Pinterest, Youtube, WordPress, Twitter and more). Brand Pages can be curated by content owners, agents or crowdsourced by users with brands maintaining final content approval.
A single promoted Item placed either contextually, demographically or via interest based user data. Promoted Items offer brands a simple system to continually publish content to interested and engaged constituencies.
This is an opportunity for brands to promote progress against CSR/mission driven marketing goals by placing several promoted topic items at once directly adjacent to organic discussions of related issues.
Promoted News Ticker
The news ticker is how ASPIREist presents high quality archived content suggestions to users and offers brands a near seamless connection to evergreen storylines.