Author: brishtyk

A story well curated can change the world. Aspireist is a platform to ‘get smarter, quicker’ on the topics that matter most. Our tools allow users to curate the most compelling content in order to better inform and inspire social change.

ASPIREist was formed as a result of our desire to access a variety of in-depth content sources around the impactful and aspirational topics we care about deeply. While search is often a powerful starting point in any quest for knowledge, sifting through links to find stories with depth and opinion can be challenging.

Our Mission: Deliver breadth, depth and context around the topics impacting our world. We attempt to assist people in their quest to “get smarter, quicker” on substantive issues by providing a publishing platform that offers the ability to combine a multitude of POVs and content types all on just one page. It’s the intersection of curation, collaboration and context.

The question we posed to ourselves: could we build a publishing platform offering users the opportunity to build ‘Topic Pages’ comprised of both crowdsourced content curated by those passionate about topics of importance and also include enhanced algorithmic suggestions to bolster the experience?

While anyone can publish on any reasonable topic using our platform, we focus most of our efforts to heavily promote those stories and Topic Pages that we feel positively impact our world. We are now at the very beginning stages but the reception has been phenomenal. People truly share if they care! We focus on promoting the group of topics that we see resonating with our growing core audience of the socially conscientious. These topics include:

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Aspirations for Brands™
We are now collaborating with brands and organizations interested in raising the visibility of their mission driven marketing activities with today’s digitally connected and socially savvy consumers.

 

Our new Aspirations for Brands™ program provides a unique platform for  marketers to communicate ongoing activity and progress against corporate shared values (CSV) and corporate social responsibility (CSR) goals within highly relevant, contextual environments.  There are currently five content publishing/native advertising tools available through Aspirations for Brands™:

 

* Promoted Viral Stories

* Brand Pages

* Promoted Items

* Promoted Topics

* Promoted News Ticker

 

Promoted Viral Stories 
Too much of what is shared today lacks real depth or context.  ASPIREist Viral Stories™ identifies select stories as they are going viral- and challenges the ASPIREist community to view, comment and engage around these important trending ideas and stories. The stories lead into curated topic pages that go deeper.  We encourage smarter sharing for those users interested in furthering- not just forwarding- the conversation.   Promoted Viral Stories  allow brands to participate and ride along with these elevated conversations via paid social seeding  activities.

 

Brand Pages
An open canvas for brands to create a powerful statement of corporate values by curating impactful videos, articles, blogs and social media postings (including Facebook, Pinterest, Youtube, WordPress, Twitter and more).  Brand Pages can be curated by content owners, agents or crowdsourced by users with brands maintaining final content approval.

 

Promoted Items
A single promoted Item placed either contextually, demographically or via interest based user data.  Promoted Items offer brands a simple system to continually publish content to interested and engaged constituencies.

 

Promoted Topics
This is an opportunity for brands to promote progress against CSR/mission driven marketing goals by placing several promoted topic items at once directly adjacent to organic discussions of related issues.

 

Promoted News Ticker
The news ticker is how ASPIREist presents high quality archived content suggestions to users and offers brands a near seamless connection to evergreen storylines.